RARE TREEHOUSE RESORTS

Identity Design

RARE TREEHOUSE RESORTS is a rebrand and expansion initiative of Free Spirit Spheres, a producer of suspended, spherical treehouses handcrafted in British Columbia, Canada. RARE stands for 'Remarkable Accomodations. Remarkable Experiences', and aims to partner with resorts globally to install these truly unique treehouses. 

The logo combines a custom, interconnecting tree motif with an industrial typeface, as it needed to symbolise the natural and spiritual heart of Free Spirit Spheres, in combination with the strong, trustworthy, quality force behind RARE. The simplified icon pulls out the moon shape, inspired by the shape of the treehouses (which feature large, round windows looking out over the treetops), and the three dots, which symbolise the three trees from which the treehouses hang. The imagery language for RARE focuses on photos from up in the treetops, capturing the view that a guest would wake up to.